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How can LinkedIn marketing help my business?

While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.

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8 Digital Marketing Tips for Startups

Startups need to become known, to reach target audiences, and that’s where marketing comes in, especially digital marketing. You essentially can’t make money without engaging in marketing. But catch-22, if you’re an early-stage business, every dollar counts, so you want to make sure you get marketing right.

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digital strategy

The Ultimate Guide To Marketing Terminology

Jargon. Everyone’s experienced it. The pain of staring blankly at someone while they spew out an endless babble of technical terms, nodding politely and wondering when you’ll be allowed to leave – it’s a mission to say the least. But

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The Secret Sauce to Building Brand Love

It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.

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5 SEO mistakes to avoid in 2020

SEO has changed enormously over the last decade (and even in the last year!) but sometimes you’ll still come across websites using techniques that were used back in the day to game the system.

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Five Effective Business Strategies We Learned From COVID-19

COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge – the panic, closures, sudden drops in business. Next came the pivot, where businesses have to look for opportunities and new ways of generating business in order to keep afloat. Then lastly comes that period of recovery, and the long trek of returning to normality.

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