What do a hot sauce brand, crypto exchange, camel milk farm and a dating app all have in common? When they needed cash to grow their business, they turned to equity crowdfunding.
How To Leverage Social Proofing To Improve Your Marketing Results.
While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.
Startups need to become known, to reach target audiences, and that’s where marketing comes in, especially digital marketing. You essentially can’t make money without engaging in marketing. But catch-22, if you’re an early-stage business, every dollar counts, so you want to make sure you get marketing right.
For effective digital marketing, it’s not enough to boost some posts to a general audience and hope for the best; you need to put on your digital marketing strategy hat, or find someone who can put in the hard yards for you.
Nowadays, marketing strategies for most businesses follow a pretty standard pattern. The days of print are well behind us, TV advertisements are largely unobtainable, and businesses are left with only a few affordable options. The reliance on platforms like Facebook
To anyone unfamiliar with the in-depth, behind-the-scenes structure of Facebook ad campaigns, the difference between a fully-fledged FB ad and a simple boosted post can quite easily go over your head. In many cases, understanding the difference doesn’t necessarily matter,
It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.
COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge – the panic, closures, sudden drops in business. Next came the pivot, where businesses have to look for opportunities and new ways of generating business in order to keep afloat. Then lastly comes that period of recovery, and the long trek of returning to normality.