What do a hot sauce brand, crypto exchange, camel milk farm and a dating app all have in common? When they needed cash to grow their business, they turned to equity crowdfunding.
While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.
Startups need to become known, to reach target audiences, and that’s where marketing comes in, especially digital marketing. You essentially can’t make money without engaging in marketing. But catch-22, if you’re an early-stage business, every dollar counts, so you want to make sure you get marketing right.