It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.
A whopping 9.5 million Australians on Instagram, and about 80% of Instagram users follow at least one brand. Better still, almost 70% interact with brands regularly, compared to a mere 32% for Facebook.
SEO has changed enormously over the last decade (and even in the last year!) but sometimes you’ll still come across websites using techniques that were used back in the day to game the system.
COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge – the panic, closures, sudden drops in business. Next came the pivot, where businesses have to look for opportunities and new ways of generating business in order to keep afloat. Then lastly comes that period of recovery, and the long trek of returning to normality.
We help e-commerce retailers, disruptive businesses and ground-breaking startups thrive online, by establishing a direct ROI from their digital advertising spend.
We acknowledge the Traditional Custodians of the lands we live on. We pay our respects to all Elders, past and present, of all Aboriginal and Torres Strait Islander nations.
