Using Data to Understand the Customer Journey & Intent
How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment they transact? With the enormous amount of data collected online today,
Persona-Level Marketing in the Digital Age
How do we market for small business? The first thing we do is look at personas. These are the people we really want to get the attention of. Yes, they’re customers, they can be quite generic. They can be young people, elderly
Micro-Moments For An Always-On Digital Society
When creating a marketing campaign, traditionally we would create an idea. We'd get our creatives around that idea, our copywriters, art directors, and so forth. That idea is then blasted or amplified across multiple different marketing channels. We're not just doing radio or
What The Professionals Are Saying About Content Marketing
Content Marketing has quickly become the most important element for any brand. Providing fresh, quality content is now what your customers are looking for, without being sold to at every single stage. In other words, they want genuine, honest content
Four Keys Steps For Fast Startup Growth
These four steps are basically something that works every single time, whether you're a small business or a startup. 1. Determining Your Perfect Customer We know you have your ideas. Normally we come up with ideas because we've been frustrated with a
Free-to-air TV Ads just don’t work like they used to
Lets face it back in the day, (and when I mean in the day I mean in the 80s or 90s) we could always recall the good old ads.. i.e the "VB ads" Victoria Bitter, "Not Happy, Jan" for Yellow Pages,
The Googlebot’s role in search
Historically, the search engine and Googlebots are the most used medium online to find products or services. But what exactly is the goal of using search engines and Googlebots? It's simply about being on the front page of Google, so
Are Your Goal Conversions Undefined?
As marketing expands to incorporate more involved levels of business strategy and growth, measurement too must grow with it. Understanding the power and capabilities of online tracking is often lagging for many major companies. Even those who do undertake digital
Awareness: Finding Purpose With Your Digital Ads
Traditionally as marketers we’ve always looked at awareness as a strategy to reach the same massive audiences that we do through TV, radio and the press. We’re targeting different audiences in these different mediums. Digital is the same thing, except
Big Data for Marketing
The digital evolution has enabled companies, such as yours, to know more about their customers. In the past, you could perhaps count the number of people coming to your store. But could you measure how many people looked at one