Facebook Ads vs Boosted Posts – What’s The Best For Your Business?
To anyone unfamiliar with the in-depth, behind-the-scenes structure of Facebook ad campaigns, the difference between a fully-fledged FB ad and a simple boosted post can quite easily go over your head. In many cases, understanding the difference doesn’t necessarily matter, but if you run a business or page and want to really get the most
The Secret Sauce to Building Brand Love
It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.
How to use Instagram to kick business goals
A whopping 9.5 million Australians on Instagram, and about 80% of Instagram users follow at least one brand. Better still, almost 70% interact with brands regularly, compared to a mere 32% for Facebook.
5 SEO mistakes to avoid in 2020
SEO has changed enormously over the last decade (and even in the last year!) but sometimes you’ll still come across websites using techniques that were used back in the day to game the system.