SEO has changed enormously over the last decade (and even in the last year!) but sometimes you’ll still come across websites using techniques that were used back in the day to game the system.
COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge – the panic, closures, sudden drops in business. Next came the pivot, where businesses have to look for opportunities and new ways of generating business in order to keep afloat. Then lastly comes that period of recovery, and the long trek of returning to normality.
Glide Agency have recently been appointed to handle Autospark’s digital marketing activities, with Autospark spokesperson Craig Thomson citing plans to adapt its online capacity across the groups ten automotive outlets.
As a Facebook marketer who is across hundreds of advertising accounts a year, it’s only a matter of time before an ad account is banned. Sometimes, it’s your because the ads went against Facebook’s advertising policies, but a depressingly common occurrence since a big algorithm change is that Facebook has been banning ad accounts by mistake, thanks to an over the top A.I that will shut you out faster than a power mad bouncer at a nightclub.
This isn’t a headline we ever thought we’d write, but now more than ever, Australian businesses need to embrace digital-readiness. There’s tough times ahead, and in the coming months, businesses are going to rely more than ever on a robust digital strategy to stay competitive, or even make it through.
A client Glide has been lucky enough to work with since 2018, R.I.C Publications is an online retailer selling textbooks and learning resources based on the current Australian Curriculum to schools and students in Australia and New Zealand.
We’ve been privileged to work with BabyHeart since mid-2019, and online eCommerce store that primarily sells fetal heart dopplers to newly expectant mums around Australia.
Facebook Messenger bots are an essential tool for lead generation for marketers. If you’re not using them, then dollars are being left on the table.
Guided by a 12-year focus on delivering consistent ROI for its clients, Glide’s newly adjusted brand strives to incorporate the innovations of the marketing industry with a newfound data-driven and technological focus.
Your online store is set up and ready to go. You’re selling products once people are aware of you and finding your site — but what about people who don’t know about your brand? How do you get your products in front of them? Meet Google Shopping.
We help e-commerce retailers, disruptive businesses and ground-breaking startups thrive online, by establishing a direct ROI from their digital advertising spend.
We acknowledge the Traditional Custodians of the lands we live on. We pay our respects to all Elders, past and present, of all Aboriginal and Torres Strait Islander nations.
