Tag: digital strategy

What is a digital-first strategy and why do I need it?

For effective digital marketing, it’s not enough to boost some posts to a general audience and hope for the best; you need to put on your digital marketing strategy hat, or find someone who can put in the hard yards for you.

The Secret Sauce to Building Brand Love

It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.

Five Effective Business Strategies We Learned From COVID-19

COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge – the panic, closures, sudden drops in business. Next came the pivot, where businesses have to look for opportunities and new ways of generating business in order to keep afloat. Then lastly comes that period of recovery, and the long trek of returning to normality.

Doing Business In a Pandemic? Here’s what you need to know

This isn’t a headline we ever thought we’d write, but now more than ever, Australian businesses need to embrace digital-readiness. There’s tough times ahead, and in the coming months, businesses are going to rely more than ever on a robust digital strategy to stay competitive, or even make it through.

What can I expect from social media in 2020?

Social media is an everchanging landscape, with changes to platforms, interfaces, algorithms and people’s usage habits frequently meaning that what may have worked well for you before is falling flat now. Keeping your social media marketing efforts running smoothly means staying abreast of the latest trends, thinking strategically and having the knowledge and skills to get where you want to go.