Content Marketing has quickly become the most important element for any brand. Providing fresh, quality content is now what your customers are looking for, without being sold to at every single stage. In other words, they want genuine, honest content when they are considering their purchase. But don’t take my word for it, see what the marketing gurus of late have to say on the subject:
Content Marketing is cheaper and more effective than traditional marketing
“Content marketing costs 62% less than traditional marketing and generates about 3X as many leads.” @hnshah #500distro
— 500 Startups (@500Startups) August 7, 2014
Content is King and Distribution is Prince
“Content promotion budgets needs to be 1:1 with content creation.” @chadpolitt #CCDK16 — Lee Odden (@leeodden) April 6, 2016
Content marketing is like investing in the stock market; invest wisely, be patient and do it right from the start
“Content marketing programs should be viewed as assets that grow in value over time.” @BrennerMichael #ccdk16 pic.twitter.com/0ZUl46yf28
— Lee Odden (@leeodden) April 6, 2016
60% of potential customers will make their buying decisions before they even engage with a brand
“Customers are increasingly making buying decisions online. We call this the Zero Moment of Truth. Check out our ebook: http://t.co/vmNx85Q” — Google AdWords (@adwords) July 11, 2011
B2B Content Marketers need to review their sales lead quality metrics to see how their content is doing? Why? Because Content directly affects Sales
These findings aren’t isolated to any one industry, and it doesn’t matter if you’re B2B or B2C. So content marketing is essential for any brand to see a qualitative increase in traffic and loyal customer growth.
