Whilst targeting is mainly focussed on school teachers, a new audience of parents was utilised during COVID-19, as demand skyrocketed during lockdown with schools temporarily closed.
Anxious parents were looking for educational resources to home school their children and R.I.C Publications was ready and waiting.
Glide worked closely to help promote a series of free “taster” resources for parents to try out as well as promoting relevant products from Maths, English and STEM to further enhance learning at home.
As the results were strong, this allowed R.I.C Publications to scale their campaigns, which brought even more traffic to the website, increased their customer base and saw a bump with sales from PPC, social and their own internal email marketing campaigns.
Both the teachers and parents audiences continue to drive sales.