Most of the time we're seeing that the media interactions are now through mobile and tablet devices. These devices have changed the landscape completely. What it's done is create a...
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Lets face it back in the day, (and when I mean in the day I mean in the 80s or 90s) we could always recall the good old ads.. i.e...
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With flights cheaper than ever, more and more Australians are travelling overseas each year. The Australian Bureau of Statistics revealed that 45% of Australians travelled abroad in 2016, which has...
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6 in 10 internet users start browsing on one device but continue or finish on a different one. Moreover, 82% of smartphone users say they consult their phones on purchases they're about to make in a store
You may have seen a pop-up recently on your Google Analytics and Google Adwords account about the update on automatic enhancements of Remarketing Audiences on the 17th of May. It means that...
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Customers do not recognise lines and nor should we. Online, offline, above the line, below the line… We need to think and deliver experiences and marketing without delineation.
Online customer experience is an important area of focus, when it comes to setting your digital strategy. 2016 showed us that digital and technology is growing at an exponential pace. We can...
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Most of us know that when we search for a phrase or a word on Google, an algorithm kicks in to find and serve the most relevant pages. Google has always dominated...
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There are many factors that are driving customers further into the online purchase funnel. The customer journey that once worked well on paper is now redundant in the eyes of...
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The goal is to turn data into information and information into insights.
You may wonder how the online world seems to know you better than some of your closest friends or colleagues. The ads you see online for example, curiously seem to...
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Pay Per Click Ads, Search Engine Marketing (SEM), Search Ads or Adwords… whatever you like to call it, it’s still very much a growing industry and is more commonly adopted by a wide range of businesses. It also has a rather low cost of entry. Consequently, there are plenty of campaign managers that are entering the field and taking on accounts, with…
With the advancement of technology, your consumers are able to do research and know everything about your brand. The plus side is that you can do the same. Thanks to...
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