How can data help us understand consumers? With the enormous amount of data collected online today, we can dive deep into the behaviour of consumers and understand how and where they are transacting. By...
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How do we market for small business? The first thing we do is look at personas. These are the people we really want to get the attention of. Yes, they’re...
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When creating a marketing campaign, traditionally we would create an idea. We'd get our creatives around that idea, our copywriters, art directors, and so forth. That idea is then blasted or...
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Traditionally as marketers we’ve always looked at awareness as a strategy to reach the same massive audiences that we do through TV, radio and the press. We're targeting different audiences...
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These four steps are basically something that works every single time, whether you're a small business or a startup. 1. Determining Your Perfect Customer We know you have your ideas....
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Most of the time we're seeing that the media interactions are now through mobile and tablet devices. These devices have changed the landscape completely. What it's done is create a...
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Lets face it back in the day, (and when I mean in the day I mean in the 80s or 90s) we could always recall the good old ads.. i.e...
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With flights cheaper than ever, more and more Australians are travelling overseas each year. The Australian Bureau of Statistics revealed that 45% of Australians travelled abroad in 2016, which has...
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6 in 10 internet users start browsing on one device but continue or finish on a different one. Moreover, 82% of smartphone users say they consult their phones on purchases they're about to make in a store
You may have seen a pop-up recently on your Google Analytics and Google Adwords account about the update on automatic enhancements of Remarketing Audiences on the 17th of May. It means that...
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Customers do not recognise lines and nor should we. Online, offline, above the line, below the line… We need to think and deliver experiences and marketing without delineation.
Online customer experience is an important area of focus, when it comes to setting your digital strategy. 2016 showed us that digital and technology is growing at an exponential pace. We can...
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