Thinking of transforming your business experience using AR or VR? With virtual reality supposedly becoming the next big thing, it seems to be that augmented reality may become more popular because businesses are already starting to implement this into their digital marketing strategies. For example, IKEA, now has an app called IKEA Place app which allows people to place a…
Mobile optimisation is not a new term in the digital marketing industry. Marketers use the term “mobile optimisation” to describe the process of making a desktop website user-friendly on mobile devices. But what’s becoming increasingly important over mobile-friendly websites, is consumer’s preference to use apps over browsers. The numbers suggest that it’s a landslide win to mobile apps. Some might…
The customer journey has rapidly changed over the years, especially in retail. Fifteen years ago you would ask your neighbour for advice on which lawn mower or TV you should buy next. Fast-forward to present day. Consumers simply need to pick up their phone and type a few keywords into Google or use the appropriate hashtags on social media to learn…
With 2018 just around the corner it’s time to think about the world of marketing and what we can expect to see in the year ahead. Here are some trends predicted to boom in 2018: 1. Advancements in voice As the world becomes more automated, so will marketing, which is why using virtual assistants like voice search is set to…
The worst thing about the Internet is annoying ads… and YouTube commentators. But seriously, ads that disrupt your online experience are the worst, with pop-up ads being voted the worst part of the web experience. We’ve all been exposed to pop-up ads when reading content. I’ve lost count of the number of times I’ve clicked a button on a website thinking it…
Instagram has become the go-to place for e-commerce stores to promote their brand and products. A recent ABC News report found that many of its members use the platform as a personal shopping mall to seek new products. This year Instagram launched several new ad features such as the new Shopping Ad placement, which is specifically designed to help e-commerce…
How do you want the world to see you? Building your personal brand means marketing yourself through your skills, talents, knowledge and personality – the things that make you an individual. Today, people use their personal brand to become influential in their field, usually through social media, as a way to promote their products or services. If you want to…
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive for the business if managed correctly. Here are some ways to effectively deal with negative reviews online: 1. Keep calm…
