How can data help us understand consumers? With the enormous amount of data collected online today, we can dive deep into the behaviour of consumers and understand how and where they are transacting. By...Continue Reading
Lets face it back in the day, (and when I mean in the day I mean in the 80s or 90s) we could always recall the good old ads.. i.e...Continue Reading
With flights cheaper than ever, more and more Australians are travelling overseas each year. The Australian Bureau of Statistics revealed that 45% of Australians travelled abroad in 2016, which has...Continue Reading
6 in 10 internet users start browsing on one device but continue or finish on a different one. Moreover, 82% of smartphone users say they consult their phones on purchases they're about to make in a store
You may have seen a pop-up recently on your Google Analytics and Google Adwords account about the update on automatic enhancements of Remarketing Audiences on the 17th of May. It means that...Continue Reading
Customers do not recognise lines and nor should we. Online, offline, above the line, below the line… We need to think and deliver experiences and marketing without delineation.
Online customer experience is an important area of focus, when it comes to setting your digital strategy. 2016 showed us that digital and technology is growing at an exponential pace. We can...Continue Reading