Is Augmented Reality The Next Best Thing In Marketing?
Thinking of transforming your business experience using AR or VR?With virtual reality supposedly becoming the next big thing, it seems to be that augmented reality may become more popular because businesses are already starting to implement this into their digital marketing strategies. For example, IKEA, now has an app called IKEA Place app which
Mobile Optimisation: Do You Know What You’re Missing?
Mobile optimisation is not a new term in the digital marketing industry. Marketers use the term "mobile optimisation" to describe the process of making a desktop website user-friendly on mobile devices. But what's becoming increasingly important over mobile-friendly websites, is consumer's preference to use apps over browsers. The numbers suggest that it's a landslide
The Power of Omni-Channel Marketing in 2019 for Retail
The customer journey has rapidly changed over the years, especially in retail. Fifteen years ago you would ask your neighbour for advice on which lawn mower or TV you should buy next. Fast-forward to present day. Consumers simply need to pick up their phone and type a few keywords into Google or use the appropriate
Avoidable Instagram Ad Mistakes Made By E-Commerce Stores
Instagram has become the go-to place for e-commerce stores to promote their brand and products. A recent ABC News report found that many of its members use the platform as a personal shopping mall to seek new products. This year Instagram launched several new ad features such as the new Shopping Ad placement, which