While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.
Startups need to become known, to reach target audiences, and that’s where marketing comes in, especially digital marketing. You essentially can’t make money without engaging in marketing. But catch-22, if you’re an early-stage business, every dollar counts, so you want to make sure you get marketing right.
For effective digital marketing, it’s not enough to boost some posts to a general audience and hope for the best; you need to put on your digital marketing strategy hat, or find someone who can put in the hard yards for you.