Is augmented reality the next best thing in marketing?

Thinking of transforming your business experience using AR or VR? With virtual reality supposedly becoming the next big thing, it seems to be that augmented reality may become more popular because businesses are already starting to implement this into their digital marketing strategies. For example, IKEA, now has an app called IKEA Place app which allows people to place a…

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Mobile Optimisation: Do You Know What You’re Missing?

Mobile optimisation is not a new term in the digital marketing industry. Marketers use the term “mobile optimisation” to describe the process of making a desktop website user-friendly on mobile devices. But what’s becoming increasingly important over mobile-friendly websites, is consumer’s preference to use apps over browsers. The numbers suggest that it’s a landslide win to mobile apps. Some might…

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Google Is Changing the Way We See Ads in 2018

The worst thing about the Internet is annoying ads… and YouTube commentators. But seriously, ads that disrupt your online experience are the worst, with pop-up ads being voted the worst part of the web experience. We’ve all been exposed to pop-up ads when reading content. I’ve lost count of the number of times I’ve clicked a button on a website thinking it…

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10 Ways to Deal with Negative Reviews Online

How to deal with Bad Reviews on Social Media

In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive for the business if managed correctly. Here are some ways to effectively deal with negative reviews online: 1. Keep calm…

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