6 in 10 internet users start browsing on one device but continue or finish on a different one. Moreover, 82% of smartphone users say they consult their phones on purchases they're about to make in a store
Customers do not recognise lines and nor should we. Online, offline, above the line, below the line… We need to think and deliver experiences and marketing without delineation.
The goal is to turn data into information and information into insights.
Pay Per Click Ads, Search Engine Marketing (SEM), Search Ads or Adwords… whatever you like to call it, it’s still very much a growing industry and is more commonly adopted by a wide range of businesses. It also has a rather low cost of entry. Consequently, there are plenty of campaign managers that are entering the field and taking on accounts, with…