It’s a cold hard fact for business owners, but for the most part, consumers generally aren’t interested in most brands. Sure, people generally have a few brands they love, but for every brand they’re exposed to that they’re interested in, there’s dozens that just fade into background noise.
COVID-19 presents one of the most unique challenges many businesses have, and likely ever will face, causing social upheaval, economic changes, and global uncertainty. It presents everyone with quite a difficult series of hurdles to navigate. First came adapting, particularly to the initial plunge - the panic, closures, sudden drops in business. Next came