Using Data to Understand the Customer Journey & Intent
How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment they transact? With the enormous amount of data collected online today,
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Persona-Level Marketing in the Digital Age
How do we market for small business?The first thing we do is look at personas. These are the people we really want to get the attention of.Yes, they’re customers, they can be quite generic. They can be young people, elderly