Is Augmented Reality The Next Best Thing In Marketing?
Thinking of transforming your business experience using AR or VR? With virtual reality supposedly becoming the next big thing, it seems to be that augmented reality may become more popular because businesses are already starting to implement this into their digital
Mobile Optimisation: Do You Know What You’re Missing?
Mobile optimisation is not a new term in the digital marketing industry. Marketers use the term "mobile optimisation" to describe the process of making a desktop website user-friendly on mobile devices. But what's becoming increasingly important over mobile-friendly websites, is
The Power of Omni-Channel Marketing in 2019 for Retail
The customer journey has rapidly changed over the years, especially in retail. Fifteen years ago you would ask your neighbour for advice on which lawn mower or TV you should buy next. Fast-forward to present day. Consumers simply need to pick
Avoidable Instagram Ad Mistakes Made By E-Commerce Stores
Instagram has become the go-to place for e-commerce stores to promote their brand and products. A recent ABC News report found that many of its members use the platform as a personal shopping mall to seek new products. This year
How to build your personal brand
How do you want the world to see you? Building your personal brand means marketing yourself through your skills, talents, knowledge and personality - the things that make you an individual. Today, people use their personal brand to become influential in their
10 Ways to Deal with Negative Reviews Online
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive
Using Data to Understand the Customer Journey & Intent
How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment they transact? With the enormous amount of data collected online today,
Persona-Level Marketing in the Digital Age
How do we market for small business? The first thing we do is look at personas. These are the people we really want to get the attention of. Yes, they’re customers, they can be quite generic. They can be young people, elderly
Micro-Moments For An Always-On Digital Society
When creating a marketing campaign, traditionally we would create an idea. We'd get our creatives around that idea, our copywriters, art directors, and so forth. That idea is then blasted or amplified across multiple different marketing channels. We're not just doing radio or
What The Professionals Are Saying About Content Marketing
Content Marketing has quickly become the most important element for any brand. Providing fresh, quality content is now what your customers are looking for, without being sold to at every single stage. In other words, they want genuine, honest content