The Googlebot’s role in search
Historically, the search engine and Googlebots are the most used medium online to find products or services. But what exactly is the goal of using search engines and Googlebots? It's simply about being on the front page of Google, so
Discrepancies between Clicks and Google Analytics sessions
Have you ever wondered or have been asked, when reviewing your analytics and digital reports, why are there discrepancies between clicks and Google Analytics sessions? Especially, for channels like YouTube and organic search. This can be a critical question, particularly
8 Ways To Improve Your Customer Experience In 2018
Online customer experience is an important area of focus, when it comes to setting your digital strategy. 2017 showed us that digital and technology is growing at an exponential pace. We can now track customers more accurately than ever, at
8 Common Fails of AdWords (SEM) Campaigns
Pay Per Click Ads, Search Engine Marketing (SEM), Search Ads or Adwords