Is augmented reality the next best thing in marketing?

Thinking of transforming your business experience using AR or VR? With virtual reality supposedly becoming the next big thing, it seems to be that augmented reality may become more popular because businesses are already starting to implement this into their digital marketing strategies. For example, IKEA, now has an app called IKEA Place app which allows people to place a…

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Google Is Changing the Way We See Ads in 2018

The worst thing about the Internet is annoying ads… and YouTube commentators. But seriously, ads that disrupt your online experience are the worst, with pop-up ads being voted the worst part of the web experience. We’ve all been exposed to pop-up ads when reading content. I’ve lost count of the number of times I’ve clicked a button on a website thinking it…

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