How to build your personal brand
How do you want the world to see you? Building your personal brand means marketing yourself through your skills, talents, knowledge and personality - the things that make you an individual.Today, people use their personal brand to become influential in their
10 Ways to Deal with Negative Reviews Online
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive
Using Data to Understand the Customer Journey & Intent
How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment they transact? With the enormous amount of data collected online today,
Persona-Level Marketing in the Digital Age
How do we market for small business?The first thing we do is look at personas. These are the people we really want to get the attention of.Yes, they’re customers, they can be quite generic. They can be young people, elderly
Micro-Moments For An Always-On Digital Society
When creating a marketing campaign, traditionally we would create an idea.We'd get our creatives around that idea, our copywriters, art directors, and so forth. That idea is then blasted or amplified across multiple different marketing channels.We're not just doing radio or
What The Professionals Are Saying About Content Marketing
Content Marketing has quickly become the most important element for any brand. Providing fresh, quality content is now what your customers are looking for, without being sold to at every single stage. In other words, they want genuine, honest content
The Googlebot’s role in search
Historically, the search engine and Googlebots are the most used medium online to find products or services. But what exactly is the goal of using search engines and Googlebots? It's simply about being on the front page of Google, so
Discrepancies between Clicks and Google Analytics sessions
Have you ever wondered or have been asked, when reviewing your analytics and digital reports, why are there discrepancies between clicks and Google Analytics sessions? Especially, for channels like YouTube and organic search. This can be a critical question, particularly
How Google RankBrain Is Changing The Search Game
Most of us know that when we search for a phrase or a word on Google, an algorithm kicks in to find and serve the most relevant pages. Google has always dominated searches throughout the globe and it's mostly because of its
8 Ways To Improve Your Customer Experience In 2018
Online customer experience is an important area of focus, when it comes to setting your digital strategy. 2017 showed us that digital and technology is growing at an exponential pace. We can now track customers more accurately than ever, at