What do a hot sauce brand, crypto exchange, camel milk farm and a dating app all have in common? When they needed cash to grow their business, they turned to equity crowdfunding.
Startups need to become known, to reach target audiences, and that’s where marketing comes in, especially digital marketing. You essentially can’t make money without engaging in marketing. But catch-22, if you’re an early-stage business, every dollar counts, so you want
It’s a very exciting time to be a start-up in Australia, with changes in legislation last year meaning equity based crowdfunding is well and truly “open for business”.