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Persona Marketing

Es Chandra
Es Chandra In Blog, Content Marketing, Digital Advertising, Digital Shift, Facebook, Persona Marketing

Using Data to Understand the Customer Journey & Intent

How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment...
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Es Chandra
Es Chandra In Blog, Content Marketing, Digital Advertising, Digital Shift, Facebook, Persona Marketing

Persona-Level Marketing in the Digital Age

How do we market for small business? The first thing we do is look at personas. These are the people we really want to get the attention of. Yes, they’re...
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