Following the appointment of CEO Es Chandra to the IMAA Leadership Team, WA’s Glide Agency headed over to Sydney for the IMAA Digital Deep Dive event.
Hosted at the SEA LIFE Aquarium, the event was – almost literally – a deep dive into all things media and marketing, with 238 indie agencies and media partners in attendance (including Gumtree, Linkedin, Meta, News Corp, Nine, Outbrain, Pinterest, SevenPlus and Spotify) against a backdrop teaming with marine life.
With Glide Agency members Es Chandra, Mat McGuinness and Pippa Smith representing one of the few WA agencies in attendance, it was a great opportunity to meet with key players and keep up to date with the future of the Australian media industry.
“Having the chance to travel interstate and learn more about an industry that runs alongside our own was a fantastic opportunity” says Glide’s Digital Strategist, Mat McGuinness. “It’s also a lesson in never taking your eye off the bigger picture, which is a trap that highly niched agencies can often fall into. We have a duty to our clients to provide the most holistic and sustainable strategy for their business, and that means knowing what’s out there. Also it was at an aquarium, and who can say no to penguins?
“However one of the biggest takeaways from our experience was how surprised guests were to see a WA agency in attendance. There’s clearly still such a disconnect between WA and the rest of Australia – and therefore a large opportunity for an agency like ours to make a splash (pun intended).”