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Glide Agency Helps Equity Crowdfunding Leader Birchal Bag $3 Million in Just Over 1 Hour via Their Own ECF Campaign

  • April 28, 2022

Australia’s market leading crowd-sourced funding (CSF) platform Birchal recently closed their own $3 million raise in record breaking speed.

It took just a little over 1 hour for Birchal to hit their maximum target, making it the biggest successful raise of 2022 so far.

Bringing on board Perth-based Glide Agency to handle digital strategy and advertising efforts, and DL Comms for Public Relations, their campaign closed after a successful Expression of Interest round with a total of 595 investors, led by Up Bank founder and early-stage investor Dom Pym.

Since launching in 2018, Birchal has recorded substantial growth year on year to corner nearly 75% of the Australian equity crowdfunding market, with the success of their raise further cementing their position as market leaders.

Birchal’s attention now shifts back towards building and nurturing Australia’s equity crowdfunding ecosystem, delivering improved marketing capabilities and building mainstream engagement around startup equity classes.

Known to simplify fundraising for forward-thinking businesses, Birchal has found a strong ally in Glide Agency, with a shared value proposition and digital fluency at their respective cores. Glide is currently working on several other ECF campaigns with the Melbourne-based platform and is looking forward to many more to come.

Digital Advertising: Mike Atkinson and Will Marsh of Glide Agency
Public Relations: Drew Lambert of DL Comms
Equity Crowdfunding Platform: Birchal
Video Production: We Did Productions

READ THE FULL ARTICLE ON CAMPAIGN BRIEF: https://wa.campaignbrief.com/glide-agency-helps-equity-crowdfunding-leader-birchal-bag-3-million-in-just-over-1-hour-via-their-own-ecf-campaign/

Old Young’s Distillery breaks records with $2.7 million crowdfunding raise

Old Young’s Distillery, located in Western Australia’s Swan Valley region, has made history by achieving the largest equity crowdfunding raise in Australia for the financial year, hitting their maximum raise target of $2.7 million on Birchal in just 23 hours.
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Glide Agency heads to Sydney for IMAA’s Digital Deep Dive event

Following the appointment of CEO Es Chandra to the IMAA Leadership Team, WA’s Glide Agency headed over to Sydney for the IMAA Digital Deep Dive event.
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Topping up craft distillers Republic of Fremantle with a $1 million ECF campaign

2022 has continued to be a success for equity crowdfunding raises for breweries and distilleries with the Republic of Fremantle welcoming 450 new shareholders, raising $1,028,000.
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