Skip to content
LOGO_GLIDE2019_WORDMARK_RGB_BLACK
  • Crowdfunding
  • Ecommerce
  • Results
  • About
    • Culture
    • Expertise
    • Latest News
  • Contact
Menu
  • Crowdfunding
  • Ecommerce
  • Results
  • About
    • Culture
    • Expertise
    • Latest News
  • Contact

Good & Fugly partner up with Glide Agency to help fight food waste

  • October 25, 2022

Here in Australia, we love our locally-grown fruit & veg, so it might shock you to find out that every year more than 25% of all Aussie produce ends up in the bin before ever leaving the farm.

But why? Simple – if it isn’t easy on the eye, say goodbye.

Supermarkets reject any produce that doesn’t meet their standards, so if the carrot’s too curly, banana too bendy or orange too obtuse, it’s off the shelf and in the bin.

It was this discovery that inspired Richard Tourino to search for a better solution; and so Good & Fugly was born.

On a mission to fight food waste, Good & Fugly rescue imperfect produce from Australian farms, box it up and deliver it to loving homes at a deliciously reasonable price.

Since launching in 2020 the social enterprise startup has delivered more than 200,000 kilos of fugly produce and expanded operations into Victoria. More recently, they engaged digital media experts Glide Agency and secured $528,000 via a successful equity crowdfunding campaign.

Now heading towards 2023, the startup has joined forces once more with Glide Agency to begin scaling operations.

For Glide Agency CEO Es Chandra, the new partnership is reflective of changing attitudes among Australian consumers.

Chandra said: “We’re beginning to see more and more people around the country demanding ethical, environmentally-conscious goods and services, which is beginning to have a significant impact on the marketing landscape as well.

“What Good & Fugly is doing is fantastic. They’re offering a practical solution to a major environmental problem, and we’re seeing amazing levels of support all around the country.”


First published on Campaign Brief: https://wa.campaignbrief.com/good-fugly-partner-up-with-glide-agency-to-help-fight-food-waste-one-box-at-a-time/

Old Young’s Distillery breaks records with $2.7 million crowdfunding raise

Old Young’s Distillery, located in Western Australia’s Swan Valley region, has made history by achieving the largest equity crowdfunding raise in Australia for the financial year, hitting their maximum raise target of $2.7 million on Birchal in just 23 hours.
  • Keep Reading

Glide Agency heads to Sydney for IMAA’s Digital Deep Dive event

Following the appointment of CEO Es Chandra to the IMAA Leadership Team, WA’s Glide Agency headed over to Sydney for the IMAA Digital Deep Dive event.
  • Keep Reading

Topping up craft distillers Republic of Fremantle with a $1 million ECF campaign

2022 has continued to be a success for equity crowdfunding raises for breweries and distilleries with the Republic of Fremantle welcoming 450 new shareholders, raising $1,028,000.
  • Keep Reading

The Digital ROI Agency

We help e-commerce retailers, disruptive businesses and ground-breaking startups thrive online, by establishing a direct ROI from their digital advertising spend.

  • +61 8 9321 3029
  • [email protected]
  • 360 Murray Street, Perth/Boorloo WA 6000
LOGO_GLIDE2019_WORDMARK_RGB_BLACK
Linkedin Youtube Instagram Facebook Twitter
BADGE_META
BADGE_IMAA
BADGE_BIRCHAL

We acknowledge the Traditional Custodians of the lands we live on. We pay our respects to all Elders, past and present, of all Aboriginal and Torres Strait Islander nations.

© Glide Agency 2023. All Rights Reserved.
  • Privacy Policy
  • Website Support
  • Privacy Policy
  • Website Support
Contact