You may have seen a pop-up recently on your Google Analytics and Google Adwords account about the update on automatic enhancements of Remarketing Audiences on the 17th of May. It means that Google is no longer reliant on mobile IDs and cookies to identify users specifically for remarketing across its network. Last September, Google’s VP of

Using data to gather information about your potential customers is crucial for your marketing strategy.  It allows you get to know your audience better and enables you to personalise your content marketing. All of this to better cater to the needs of your clients. “Website conversion rates can be increased by up to 70% when