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Nowadays, marketing strategies for most businesses follow a pretty standard pattern. The days of print are well behind us, TV advertisements are largely unobtainable, and businesses are left with only a few affordable options. The reliance on platforms like Facebook & Google exists due to the simple fact that they’re actively used by an incredible

To anyone unfamiliar with the in-depth, behind-the-scenes structure of Facebook ad campaigns, the difference between a fully-fledged FB ad and a simple boosted post can quite easily go over your head. In many cases, understanding the difference doesn’t necessarily matter, but if you run a business or page and want to really get the most

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