Big Data for Marketing

The digital evolution has enabled companies, such as yours, to know more about their customers. In the past, you could perhaps count the number of people coming to your store. But could you measure how many people looked at one specific product? How many went from looking at one product to another? Or how many just walked in and decided…

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Discrepancies between Clicks and Google Analytics sessions

Have you ever wondered or have been asked, when reviewing your analytics and digital reports, why are there discrepancies between clicks and Google Analytics sessions? Especially, for channels like YouTube and organic search. This can be a critical question, particularly when you’re presenting metrics to your board! We’ll quickly dive into how the click is defined, and how Google Analytics…

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8 Common Fails of AdWords (SEM) Campaigns

Pay Per Click Ads, Search Engine Marketing (SEM), Search Ads or Adwords… whatever you like to call it, it’s still very much a growing industry and is more commonly adopted by a wide range of businesses. It also has a rather low cost of entry. Consequently, there are plenty of campaign managers that are entering the field and taking on accounts, with…

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