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How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment they transact? With the enormous amount of data collected online today, we can dive deep into the behaviour of consumers and understand how and where

When creating a marketing campaign, traditionally we would create an idea.We'd get our creatives around that idea, our copywriters, art directors, and so forth. That idea is then blasted or amplified across multiple different marketing channels.We're not just doing radio or press anymore, we're not just doing TV. We’re on the Internet, we’re on social.So

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