10 Ways to Deal with Negative Reviews Online
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive for the business if managed correctly.Here are some ways to effectively deal with negative
Using Data to Understand the Customer Journey & Intent
How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of your business to the moment they transact? With the enormous amount of data collected online today, we can dive deep into the behaviour of consumers and understand how and where
Persona-Level Marketing in the Digital Age
How do we market for small business?The first thing we do is look at personas. These are the people we really want to get the attention of.Yes, they’re customers, they can be quite generic. They can be young people, elderly people, or professionals, mums, dads, whatever it is.We really need to really understand the
Micro-Moments For An Always-On Digital Society
When creating a marketing campaign, traditionally we would create an idea.We'd get our creatives around that idea, our copywriters, art directors, and so forth. That idea is then blasted or amplified across multiple different marketing channels.We're not just doing radio or press anymore, we're not just doing TV. We’re on the Internet, we’re on social.So