The Googlebot’s role in search
Historically, the search engine and Googlebots are the most used medium online to find products or services. But what exactly is the goal of using search engines and Googlebots? It's simply about being on the front page of Google, so that people can find your organisation, via a top search engine placement. Your competitor
Are Your Goal Conversions Undefined?
As marketing expands to incorporate more involved levels of business strategy and growth, measurement too must grow with it. Understanding the power and capabilities of online tracking is often lagging for many major companies. Even those who do undertake digital measuring may fail to see the benefits. Unfortunately, we are noticing a rather common
Awareness: Finding Purpose With Your Digital Ads
Traditionally as marketers we’ve always looked at awareness as a strategy to reach the same massive audiences that we do through TV, radio and the press. We’re targeting different audiences in these different mediums. Digital is the same thing, except we’re using the digital medium. We’re looking at screens- mobile, desktop, tablets to name
Big Data for Marketing
The digital evolution has enabled companies, such as yours, to know more about their customers. In the past, you could perhaps count the number of people coming to your store. But could you measure how many people looked at one specific product? How many went from looking at one product to another? Or how