While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.
Nowadays, marketing strategies for most businesses follow a pretty standard pattern. The days of print are well behind us, TV advertisements are largely unobtainable, and businesses are left with only a few affordable options. The reliance on platforms like Facebook &
To anyone unfamiliar with the in-depth, behind-the-scenes structure of Facebook ad campaigns, the difference between a fully-fledged FB ad and a simple boosted post can quite easily go over your head. In many cases, understanding the difference doesn’t necessarily matter, but
As a Facebook marketer who is across hundreds of advertising accounts a year, it’s only a matter of time before an ad account is banned. Sometimes, it’s your because the ads went against Facebook’s advertising policies, but a depressingly common
Facebook Messenger bots are an essential tool for lead generation for marketers. If you’re not using them, then dollars are being left on the table.
Social media is an everchanging landscape, with changes to platforms, interfaces, algorithms and people’s usage habits frequently meaning that what may have worked well for you before is falling flat now. Keeping your social media marketing efforts running smoothly means
Instagram has become the go-to place for e-commerce stores to promote their brand and products. A recent ABC News report found that many of its members use the platform as a personal shopping mall to seek new products. This year
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive