Snapchat Ads – The New Tool For Your Marketing Arsenal
Nowadays, marketing strategies for most businesses follow a pretty standard pattern. The days of print are well behind us, TV advertisements are largely unobtainable, and businesses are left with only a few affordable options.The reliance on platforms like Facebook &
Facebook Ads vs Boosted Posts – What’s The Best For Your Business?
To anyone unfamiliar with the in-depth, behind-the-scenes structure of Facebook ad campaigns, the difference between a fully-fledged FB ad and a simple boosted post can quite easily go over your head.In many cases, understanding the difference doesn’t necessarily matter, but
2020 Vision: Your Digital Strategy
With a new year (and decade) upon us, this is the perfect opportunity to put a new strategy in place for your digital marketing.
What can I expect from social media in 2020?
Social media is an everchanging landscape, with changes to platforms, interfaces, algorithms and people’s usage habits frequently meaning that what may have worked well for you before is falling flat now. Keeping your social media marketing efforts running smoothly means
Avoidable Instagram Ad Mistakes Made By E-Commerce Stores
Instagram has become the go-to place for e-commerce stores to promote their brand and products. A recent ABC News report found that many of its members use the platform as a personal shopping mall to seek new products. This year
10 Ways to Deal with Negative Reviews Online
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in a damaged reputation. In saying this, it’s possible to turn negative reviews into a positive