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What The Professionals Are Saying About Content Marketing

Content Marketing has quickly become the most important element for any brand. Providing fresh, quality content is now what your customers are looking for, without being sold to at every single stage. In other words, they want genuine, honest content when they are considering their purchase. But don’t take my word for it, see what the marketing gurus of late have to say on the subject:

Content Marketing is cheaper and more effective than traditional marketing

“Content marketing costs 62% less than traditional marketing and generates about 3X as many leads.” @hnshah #500distro

— 500 Startups (@500Startups) August 7, 2014

Content is King and Distribution is Prince

“Content promotion budgets needs to be 1:1 with content creation.” @chadpolitt #CCDK16 — Lee Odden (@leeodden) April 6, 2016

Content marketing is like investing in the stock market; invest wisely, be patient and do it right from the start

“Content marketing programs should be viewed as assets that grow in value over time.” @BrennerMichael #ccdk16 pic.twitter.com/0ZUl46yf28

— Lee Odden (@leeodden) April 6, 2016

60% of potential customers will make their buying decisions before they even engage with a brand

“Customers are increasingly making buying decisions online. We call this the Zero Moment of Truth. Check out our ebook: http://t.co/vmNx85Q” — Google AdWords (@adwords) July 11, 2011

B2B Content Marketers need to review their sales lead quality metrics to see how their content is doing? Why? Because Content directly affects Sales

These findings aren’t isolated to any one industry, and it doesn’t matter if you’re B2B or B2C. So content marketing is essential for any brand to see a qualitative increase in traffic and loyal customer growth.

  • April 28, 2019
  • content, content marketing, digital advertising

Unleashing the Power of Shopify: The Ultimate Advantage in Meta, Google, and SEO

In today's digital age, establishing a strong online presence is crucial for the success of any business. E-commerce platforms play a pivotal role in enabling businesses to thrive in the competitive online marketplace. Among the various platforms available, Shopify stands out as a leading solution that offers unmatched benefits, particularly in advertising for Meta, Google, and SEO.
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What are the 3 phases of Equity Crowdfunding?

Raising capital is an essential part of any business venture, and for most, it can be a challenging and time-consuming process. However, thanks to modern technology, companies can now leverage various virtual platforms to simplify and expedite the capital-raising process.
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7 Must-haves for Equity Crowdfunding advertising

Equity crowdfunding has revolutionised the way startups and small businesses raise capital, providing a platform for entrepreneurs to connect with a large pool of potential investors. However, with so many businesses vying for the attention of investors, it can be challenging to stand out from the crowd.
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The Digital ROI Agency

We help e-commerce retailers, disruptive businesses and ground-breaking startups thrive online, by establishing a direct ROI from their digital advertising spend.

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