R.I.C Publications is an educational resource publisher with a strong eCommerce presence, selling textbooks and learning resources based on the current Curriculum to schools and students in Australia & New Zealand.
With a huge catalogue of e-books, hardcopy volumes, workbooks and teaching resources, they’ve comfortably found themselves among the most popular online providers of primary school resources in the country.
Glide has partnered with R.I.C Publications since 2018 and has seen substantial year on year growth, particularly during 2020, utilising highly targeted Facebook, Google Search and Shopping campaigns as well as driving organic sales with a bespoke SEO strategy.
Both PPC and social platforms work well together. Google Search and Shopping draws in high intent prospective customers into the marketing funnel, Facebook and Instagram utilise both awareness and purchase driven campaigns, with a range off offers, lead magnets and free incentives to capture new customers and increase lifetime value of the current customer base.
Whilst targeting is mainly focussed on school teachers, a new audience of parents was utilised during COVID-19, as demand skyrocketed during lockdown with schools temporarily closed.
Anxious parents were looking for educational resources to home school their children and R.I.C Publications was ready and waiting.
Glide worked closely to help promote a series of free “taster” resources for parents to try out as well as promoting relevant products from Maths, English and STEM to further enhance learning at home.
As the results were strong, this allowed R.I.C Publications to scale their campaigns, which brought even more traffic to the website, increased their customer base and saw a bump with sales from PPC, social and their own internal email marketing campaigns.
Both the teachers and parents audiences continue to drive sales.
By being pro-active and attentive, particularly during the uncertain lockdown period of COVID-19, Glide helped grow R.I.C Publications revenue by 40% in 2020, compared to the previous year.
With Facebook alone, just over $12,000 budget has generated more than $120,000 in revenue in the first half of the year, with a return on ad spend (ROAS) of nearly 10x.
This has allowed extra capacity to build campaigns to the New Zealand and UK markets with promising early results in each territory. Glide will also be exploring other avenues of growth such as Snapchat.