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Equity Crowdfunding - Thrive







The Client.

Thrive is a financial technology startup based in Melbourne, who at the time of their Equity Crowdfunding (ECF) campaign were in the pre-launch phase of product development.

Their product? A single, all-encompassing application that would automate and improve financial management for small-medium enterprises – like a CFO that fits in your pocket.

Using artificial intelligence, their single centralised business account has the ability to automate banking, accounting, invoicing, tax and lending, saving businesses an immense amount of time and effort.

With 7,500 businesses already on their waitlist and a $57 billion opportunity prime for disruption, Thrive geared up to launch an Equity Crowdfunding campaign on Birchal, an Australian platform giving investors the opportunity to support the brands and ideas they love.

The Challenge.

Thrive came to Glide during the tricky pre-product startup stage: they had a concept, but a tangible product was a way down the track.

They needed a campaign that would effectively communicate their vision and the market potential of their product, as well as demonstrating to investors that this was an opportunity too good to miss.

To help them hit their target of $3m, they enlisted Glide to coordinate their strategy and digital marketing over the course of their campaign.

With 7,500 businesses already waiting, this raise was needed to deliver the capital required for what was fast becoming a highly anticipated platform, and in turn help them navigate the turbulent pre-launch, pre-revenue phase that’s too often a downfall for startups.

Expressions Of Interest.

The Expressions Of Interest (EOI) period is a crucial phase (3-4 weeks) designed to generate submissions from potential investors.

Thrive’s success over this stage was dependent on several key factors: accurate targeting, standout creative and enticing copy.

Drawing on our substantial ECF experience, we focused on separating potential investors into a wide range of groups and subgroups. Identifying key characteristics, interests and personas allowed us to effectively target our audiences and tailor our messaging to each.

By A/B testing a wide range of copy and creative combinations, unique selling points and value propositions, our advertising aided in the generation of over 800 total EOI’s.

Fundamental to this success was the time spent understanding and evaluating the true potential of Thrive’s idea. In doing so we were able to take a relatively complex concept – an ‘automated artificial-intelligence financial management application’ – and turn it into a universally understandable idea with clear, realistic value, thus lowering the barrier to entry for potential investors.

The Investment Round.

Following the success of the EOI period, we launched the investment round to begin accepting investors.

With an investment window of 28 days, Thrive reached $1.5m within the first THREE HOURS, and successfully reached their $3m target within THREE DAYS – a new record for Birchal, and for Glide.

The End Result.

Facebook continues to prove itself to be a powerhouse of a platform with respect to crowdfunding and investment campaigns, especially as interest in start up investment continues to grow.

In the end, we were able to generate 511 investors and generate $3 million over the course of Thrive’s campaign – making it another Equity Crowdfunding success for Glide.

“The entire Glide team were incredible to work with. They helped us promote our crowdfunding campaign and smashed all records, including being the largest and fastest raise with $3 million invested in 3 days. Mike and the team went above and beyond, ensuring all the creative and targeted audiences were agreed well in advance.”

Michael, Thrive CEO

Equity Crowdfunding Campaigns

Success Based Fees

Our fees are charged according to the success of your raise & the milestones you achieve. That makes it a WIN / WIN for everyone.

Dedicated Campaign Manager

You’ll work directly with our ECF campaign manager, making your campaign as efficient and seamless as possible from start to finish.

Multi Platform Experience

Our ECF experience means we’re used to working with a range of platforms, including Birchal, OnMarket, StartEngine, Wefunder, Funders USA & more.

Quick Turnaround

Our quick turnaround times allow us to respond and react to any campaign updates as needed, allowing us to capitalise on all opportunities.

If you're a start up or looking to raise capital, we're ready to take you to the next level.

Call (08) 9321 3029