New Approach. In travel, persona marketing is a way to model, summarise and communicate research about a particular group of people that a travel agent can target in some way. Understanding what affects these groups helps AFTA (Australian Federation of Travel Agents) to improve the value of the ATAS accreditation to their members and prospective travelers.

Glide works with AFTA/ATAS on digital media, and creative production from the phases of Awareness, Research to Selection.