Overview

Glide Agency uncovered that the Bedroom furniture stores as an industry category is highly reliant on the percentage of traffic they get from non-brand organic traffic (SEO), PPC and display advertising. In this environment customers are highly engaged in research, location and purchase intent based searches for beds, mattresses and kids beds.

Key to achieving our digital strategy was the redevelopment of the Bedshed website which included a complete design refresh, usability upgrade, full mobile responsiveness, re-structure to increase organic traffic and a blog to publish research based content but also to be promoted off site as ‘sponsored content’ as part of an improved and more relevant outreach strategy.

Bedshed’s digital strategy played at pace to attain and grow market share against all direct competitors; Forty Winks, Snooze, large players Harvey Norman and Ikea, aggressive online only stores like Zanui and BedsOnline, and juggernauts EBay and Gumtree.

This resulted in consigning Bedshed away from a fate similar to that suffered by other bricks and mortar retailers. Through online research intent that delivered on retail growth, Bedshed consequently thrived in a highly competitive category and market. There was a 40% increase in mobile conversions, and 250 page 1 search rankings established, with a 63% increase to store visits.

Project

Digital Partner, Digital Strategy & Transformation, Drive Foot Traffic

Client

Bedshed

What We Did

Search Marketing, Brand Awareness, Content Marketing, Site Architecture & Rebuild

A 120% increase in organic visibility

200% Increase in Traffic within 12 Months

Analytics showed that 88% of the visits to the blog articles was first time traffic, further proving how research based rankings drove traffic and growth for the retail brand, with an overall lift in contact store visits and enquiries. Overall Glide Agency achieved resounding success, by doubling organic traffic nationally, within 12 months. This improvement in a complete digital strategy, and notably conversions, has kept Bedshed amongst the top of a list of highest trafficked sites in their category.

Conversion optimisation

300% Increase in Conversion Rate

“Glide Agency implemented a major digital transformation for our brand. Not only did they connect us to our digital audience but they took our brand to the next level. Glide provided great savings for our digital advertising spend, implemented some pretty outstanding search engine optimisation strategies and delivered on our visibility nationally. A pleasure to deal with, great service and support across our account for various digital services like EDMs, social, content marketing, media planning and analytics.” – Michelle McBride, Marketing Manager.