SETTING THE SCENE
Destination Perth is the official travel website to uncover events, activities, what to do and places to visit in Perth, forming the online presence of the Perth Regional Tourism Organisation, Perth’s peak destination marketing organisation responsible for promoting Perth and surrounds as a desirable leisure destination.
The PRTO is a not-for-profit marketing organisation established in 2004 to act as the primary body for the marketing of Perth and surrounds to domestic and international consumers, travel trade and media. Representing a membership base of more than 300 tourism operators including accommodation and entertainment venues, attractions, transport providers, tour and cruise operators and restaurants, the PRTO uses the Destination Perth website as a platform to showcase its member organisations.
Destination Perth’s goals in their marketing activities are two-fold: to promote Perth as a destination, and to promote their members to Perth visitors and locals alike.
Destination Perth is a long-standing client of Glide Agency, and we’re proud to have developed many campaigns showcasing Perth while drawing attention to PRTO’s members. One recent campaign we devised and implemented was “Perth in Colour”, which ran throughout Spring 2019 to great success.