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Keystart Loans is a Department of Communities, WA Government Initiative who embarked on a brand refresh and strategy with The Brand Agency, and a new website and UX rebuild through Equilibrium. Unlike other lenders, Keystart is a transitional lender in the home loan market with loans designed to help west australians get into a home faster by lowering the entry costs.

Keystart Loans has partnered with Glide Agency’s content production team of photographers, videographers and animators to produce a series of animation explainer videos to better communicate their unique services and build professional assets around corporate events and community initiatives.

Glide Agency worked closely with Keystart Loans on building assets for short & long-form animations, scripts, voice over artists, with an application of a professional style-guide.

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