Home Safari Launches
As the re-opening date was up in the air, Glide and Perth Zoo hatched a plan to promote their ‘Home Safari’ – a series of educational videos and activities for school aged children, to aid parents in keeping their children educated and entertained whilst home-schooling.
A Facebook live campaign was launched simultaneously to keep people engaged with the animals and employees of Perth Zoo, which involved weekly talks with the zoo keepers and interaction with the animals, who were left wondering where all their human friends had gone!
The results of this campaign were encouraging. More than 6,000 users engaged with the Home Safari content, with just under 3,000 downloads of activity sheets
More than 42,000 people tuned in to watch one of the four Facebook live streams.
These campaigns helped grow Perth Zoo’s email list by 3,000, and created a huge retargeting audience of more than 100,000 people, ready to re-engage with the next stage of advertising.