Glide was tasked with an objective to develop and execute a digital strategy to aid RAC in running a Native Advertising campaign across websites like MSN & Perth Now to increase traffic to specific products and landing pages on the main RAC website.
RAC
$0.73
Cost per Click
Great CPC for the Insurance Industry, compared with other channels like search and display. Search can be up to $20 per click.
1.1
million Impression
$1.25 CPMs achieved.
A/B
Testing
Optimisation of content articles showed ``Can you guess what the most purchased car`` was the most popular for Outbrain.
Quotes
Increased
Direct increase in Insurance Quote Requests. Content consumed from the native ads led to more quotes, tracked by analytics.
