Native Content Advertising
Glide was tasked with an objective to develop and execute a digital strategy to aid RAC in running a Native Advertising campaign across websites like MSN & Perth Now to increase traffic to specific products and landing pages on the main RAC website.
- Great CPC ($0.73c) for the insurance industry compared with other channels like search and display. Search can be up to $20 per click.
- $1.25 CPMs with 1,1 Million impressions.
- Through A/B testing and optimisation, “Can you guess what the most purchased car” was the most popular for Outbrain
- Content consumed from the native ads led to direct increase in insurance quote requests, tracked by analytics.