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RAC

Glide was tasked with an objective to develop and execute a digital strategy to aid RAC in running a Native Advertising campaign across websites like MSN & Perth Now to increase traffic to specific products and landing pages on the main RAC website.

$0.73
Cost per Click

Great CPC for the Insurance Industry, compared with other channels like search and display. Search can be up to $20 per click.

1.1
million Impression

$1.25 CPMs achieved.

A/B
Testing

Optimisation of content articles showed ``Can you guess what the most purchased car`` was the most popular for Outbrain.

Quotes
Increased

Direct increase in Insurance Quote Requests. Content consumed from the native ads led to more quotes, tracked by analytics.

1
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