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RAC

Native Content Advertising

Glide was tasked with an objective to develop and execute a digital strategy to aid RAC in running a Native Advertising campaign across websites like MSN & Perth Now to increase traffic to specific products and landing pages on the main RAC website.

  • Great CPC ($0.73c) for the insurance industry compared with other channels like search and display. Search can be up to $20 per click.
  • $1.25 CPMs with 1,1 Million impressions.
  • Through A/B testing and optimisation, “Can you guess what the most purchased car” was the most popular for Outbrain
  • Content consumed from the native ads led to direct increase in insurance quote requests, tracked by analytics.
$0.73c
Great CPC for Insurance Industry

Compared with other channels like search and display. Search can be up to $20 per click.

1.1 million
Impressions

$1.25 CPMs achieved.

A/B Testing
Optimisation of Content Articles

``Can you guess what the most purchased car`` was the most popular for Outbrain.

More Quotes
Direct Increase in Insurance Quote Requests

Content consumed from the native ads led to more quotes, tracked by analytics.

Call (08) 9321 3029