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RAC

Glide was tasked with an objective to develop and execute a digital strategy to aid RAC in running a Native Advertising campaign across websites like MSN & Perth Now to increase traffic to specific products and landing pages on the main RAC website.

$0.73
Cost per Click

Great CPC for the Insurance Industry, compared with other channels like search and display. Search can be up to $20 per click.

1.1
million Impression

$1.25 CPMs achieved.

A/B
Testing

Optimisation of content articles showed ``Can you guess what the most purchased car`` was the most popular for Outbrain.

Quotes
Increased

Direct increase in Insurance Quote Requests. Content consumed from the native ads led to more quotes, tracked by analytics.

Call (08) 9321 3029